Bigg Boss 11 winner Shilpa Shinde bags her first brand endorsement deal and it’s a pleasant surprise!

New Delhi: The controversial reality game show Bigg Boss 11 witnessed a glittering grand finale on January 14, 2018. And after 105 days of drama, battle, laughter and emotional turmoil—’Bhabhiji’ Shilpa Shinde won the show. It was a tough fight between another famous telly bahu Hina Khan and Shilpa where the latter lifted the trophy.

Shilpa’s journey inside the house was full of emotional ups and downs. First five weeks were all about her fight with producer Vikas Gupta which eventually ended with them patching-up on national television. Fans loved the chemistry so much that some even went to the extent of them wanting to get married with ‘Shikas’ being a new moniker for them.

The ‘Bhabhiji’ spent most of her time in the kitchen, cooking meals for as many as 18-19 people. Some targetted her for playing the ‘Maa’ card while others accused her not performing the tasks well and only staying in the kitchen.

However, this might have actually worked well for Shilpa as her ‘kitchen queen’ avatar has landed her the first brand endorsement and that has a cooking connection. According to, a popular atta brand is keen on roping in Shilpa as their brand ambassador as it works well with the image.

The report quotes the source as saying, “A lot of offers are coming her way. A popular branded Atta company too has approached her, however, Shilpa has not decided anything on that yet as it’s been just a day since she has come out of the Bigg Boss house.”

Well, this really looks interesting.